TWITTER AND ELON MUSK: SOCIAL MEDIA CHANGES EVERY MARKETER NEEDS TO KNOW ABOUT

TWITTER AND ELON MUSK: 

Many wonder what will happen to Elon Musk on Twitter. This has long been a borderline issue but has not been fully tested. However, this has come true as the businessman and tycoon have acquired a huge social network.

TWITTER AND ELON MUSK: SOCIAL MEDIA CHANGES EVERY MARKETER NEEDS TO KNOW ABOUT
TWITTER AND ELON MUSK: SOCIAL MEDIA CHANGES EVERY MARKETER NEEDS TO KNOW ABOUT


It is not just any purchase: it is an excellent communication platform that stands out for its information capacity. But on top of that, he was named the richest man in the world by Forbes. The businessman is also the founder of the aerospace technology company SpaceX and the electric car manufacturer Tesla.

He has been advocating for a number of changes to the social network, so he hopes the digital world sees a change in Twitter versus Elon Musk. So this is your chance to learn more about what to expect on this popular social platform.


The big problem with Twitter

The rumors of the beginning of the year came true. Entrepreneur Elon Musk reached a deal in late April 2022 to buy Twitter for $44 billion. This deal gives you full control of a social media platform with millions of users and world leaders.

Not only did he get this great platform, but he also came up with some plans to turn Twitter into a "most fun" place. However, these are just ideas, that is, they are not well defined or tested.



Of course, getting all the technical details up and running can be a lot more complicated than you think. But Musk has been credited with successfully accomplishing what he set out to do. We just have to wait a while to judge if this purchase is successful and beneficial for both the tycoon and the user.

What to expect from Elon Musk's Twitter changes

The tycoon is usually on everyone's lips, either because of the launches of rockets and satellites or because of the innovations in electric vehicles. But in addition to this, a large number of purchases have been added, which can modify characteristic aspects of the renowned platform.

Therefore, it is worth starting to think about possible changes in Twitter with Elon Musk:


1.- Twitter Will Become A Private Company

By acquiring all shares of Twitter, Musk becomes the sole owner of the platform and thus it will go public. According to Brett Taylor, chairman of the social network's independent board, they went through a thoughtful and comprehensive process to evaluate the new owner's proposal.

Musk can make any changes he sees fit without shareholder pressure, but Musk has said he wants to keep partners who want to remain investors after going private.



2.- Expand Freedom Of Expression

One of the main changes to Twitter in partnership with Elon Musk has to do with content moderation. According to the businessman, he wants to expand "freedom of expression" on the platform.

On more than one occasion, Musk said that Twitter was "the de facto town square." He thinks it should be a place for anyone to express themselves the way they want. In fact, he said that he wants "the worst critics to stay on Twitter" because for him that is freedom of expression.

Of course, this raises expectations that the platform's content moderation mechanisms may relax. But some experts worry that it could open the door to hate speech, extremist content, and misinformation, things prohibited by social media rules.


3.- Greater Monetization

Another change that could happen on Twitter with Elon Musk is for the platform to offer greater monetization of content. An example of this is a bigger push for pay-per-use posts. It must be remembered that this is a very relevant point in the platform at the moment since users are looking for income.

This is not surprising, as the South African billionaire has already shown an interest in cryptocurrencies. For this reason, analysts have made estimates and believe that he can also promote them on social networks.

Over the years, it has been shown that in the world of monetization, whoever has the most money wins. And this can be seen on big platforms like Facebook and YouTube.



Musk is also expected to open up Twitter's algorithm to bring transparency to the technology used to personalize the content displayed for each user. This will allow anyone to recommend changes and new features.

It will also give developers complete freedom to refactor applications and find viable solutions to problems that may arise. What Musk seems to want is to combat manipulation and mass propaganda, in addition to giving users the ability to know if their content has been demoted or promoted.

How does open-source code benefit? Having more transparent algorithms pushes advertisers to rethink their content and pay more attention to their users. This brings a new challenge: offer a more immersive experience and maintain a safe environment.


5.- Verification Of Real Configuration Files

Digital platforms have been fighting bots and it is also a priority for entrepreneurs. Therefore, another change from Elon Musk on Twitter will be to reduce activity on the self-profiling platform.



That is why in his proposal he expands the verification of profiles of real people. In the process, the network requests documents and data to prove that it is a real person, granting a blue seal that identifies it as a verified page.


It might be a good idea to crack down on scams and bots. However, some users have valid reasons to remain anonymous. In fact, this raises data security and privacy concerns among users as they need to provide more information to the platform.


6.- The Possibility Of Editing Tweets

A great disadvantage of this social network is the inability to edit tweets. So this aspect will be included in the exchange with Elon Musk on Twitter. In fact, the tycoon conducted a survey on his profile, asking his followers if they agreed to include a "button to edit tweets."

This is the update that many sellers and users have been waiting for. But right now, Musk doesn't have a solid plan for how to make the change happen.

Regarding this possible change, it should be noted that it can also be a negative change. It can be used to take an already retweeted message out of context. However, it is also very beneficial as it can be a great resource for those who create content on social networks.


Please note that there may be typos or the wrong file uploaded when launching the campaign. This is not a problem if there is an edit button since the necessary modifications can be made.

TWITTER AND ELON MUSK: SOCIAL MEDIA CHANGES EVERY MARKETER NEEDS TO KNOW ABOUT
TWITTER AND ELON MUSK: SOCIAL MEDIA CHANGES EVERY MARKETER NEEDS TO KNOW ABOUT


7.- Fewer Ads

One of the possible changes in Twitter with Elon Musk is less advertising on the social network. In particular, around 90% of the platform's revenue currently comes from advertising. That is, a large part of the profit comes from this monetization model.


What the entrepreneur is looking for is a subscription model that eliminates ads between tweets. But it could also lead the social network to face staff reductions and office closures as a cost-cutting measure.

In addition to this, board salaries will also be eliminated. As a result, the company will save approximately EUR 2.8 million per year (USD 3 million per year)

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